Executive Command Center
This dashboard summarizes the core mission: shifting Urban Fits from a volume-based strategy to a high-efficiency profitability model. The primary goal is to achieve ₹10 Lakhs Gross Revenue in ~57 days (Starting Jan 17) by pivoting targeting from "Rural Broad" to "Metro Sniper".
Upper Bound Goal
Over 57 Days
Return on Ad Spend
Max Allowable Cost
Diagnostic Gap Analysis
We have identified four critical failure points in the current setup. Use the toggle below to compare the current "Leak" against the proposed "Strategic Fix".
Financial Trajectory & Projections
This projection models the sprint-wise investment required to hit the ₹10L target. It assumes a strict adherence to the 4.0 ROAS target, starting with lower spend in the pivot phase (Jan 17) and scaling during the Winter Peak.
Avg. Daily Orders
~7-8 Orders
Avg. Daily Spend
~₹4,400
Total Orders
400 Units
Pivot Focus
Profitability
Budget Allocation
Click segments to view detailed strategy for TOF, MOF, or BOF.
The 3-Step Efficiency Funnel
Detailed breakdown of Audience, Placement, and Creative strategy.
Sprint Execution Roadmap
The 57-day campaign (Updated Start: Jan 17) is divided into four strategic sprints. Select a sprint below to view specific objectives, financial targets, and focus areas.
Operational Readiness (Jan 17)
Immediate actions required to initiate the SOW.
Stop Rural Spend
Immediately pause the 'India Broad' campaign to stop budget bleeding.
Launch Metro Alpha
Create CBO targeting ONLY Top 8 Cities. Exclude Audience Network.
Creative Brief
Order the 'GSM Audit' video showing fabric thickness for trust.